MOL
Commercial
MOL
3D Animation
We were commissioned to create a simple infomercial for MOL, an oil company with numerous petrol stations across Central Europe. The video introduces their fuel cards and explains how they can make fuel purchases easier for companies with multiple vehicles and drivers.
We handled the entire production process, from the initial storyboard all the way through to final delivery.
Starting from the Storyboard
The project began with a storyboard provided by the client. Building on that foundation, we developed everything that followed, including the visual style, animation, production assets, and final execution.
Layout Development
Designing the layout proved to be one of the project's biggest challenges. The film relies on continuous camera movement rather than traditional cuts, using dynamic transitions to travel seamlessly from scene to scene and from vehicle to vehicle. Creating a clear and engaging visual flow required careful planning throughout the entire sequence.
Animation Workflow
Once the layout was finalized, the animation process became relatively straightforward. Because much of the motion and timing had already been established during the layout phase, animation and compositing could be developed in parallel, helping to streamline production.
Distribution
The final piece is being displayed at MOL petrol stations across Central Europe, reaching audiences through a broad network of locations throughout the region.
Results
This is the point where we proudly present what we ended up with.
