Realtime
FORD
Virtual personal assistant
Postkom, a long-term partner of ours commissioned us to design a virtual personal assistant character for Ford China. The project was a huge challenge for us as it involved multiple disciplines from character design to graphic and product design. We had to create a character that could work as the silent helper of any of the wide range of cars that Ford produces. And we also had to keep in mind the regional cultural preferences.
Date: 2020
Target Audience: Ford drivers
Format: Unique format
Technique: 2D/3D animation
Client: Postcom
