Formula–1 Campaign
Interactive Design
Formula–1 Campaign
3D animation
The 2024 Qatar Grand Prix, held at the Lusail International Circuit, showcased the pinnacle of Formula 1’s innovation, speed, and global unity. Max Verstappen claimed his ninth win of the season in a thrilling race marked by overtakes, dramatic incidents, and intense rivalries.
We delivered a complete production of mixed reality videos for social media, including an interactive TikTok game. Our work encompassed 3D animation, VFX, and compositing, creating engaging, immersive content designed for modern digital platforms.
The Event
Formula One is one of the world's most prestigious and widely followed motorsport championships, with countries around the globe competing for the opportunity to host a Grand Prix and its accompanying international audience.
Our Contribution
Our role was to create both traditional and interactive promotional content for the Qatar event. The materials were designed for distribution across a variety of social media platforms, helping to engage audiences before and during the event.
Creative Concept
Formula One, as a global symbol of technology, performance, and innovation, provided the perfect foundation for connecting the excitement of motorsport with the culture, ambition, and identity of Qatar.
Interactive Campaign
One of the highlights of the project was a TikTok-based mini racing game designed to engage audiences in a playful and interactive way. The campaign quickly gained traction, reaching hundreds of thousands of people and becoming one of the most successful elements of the promotion.
Results
This is the point where we proudly present what we ended up with.
