Dakar Rally

Commercial

Dakar Rally

3D Animation

The 2023 Dakar Rally, held in Saudi Arabia from December 31, 2022, to January 15, 2023, covered more than 8,000 kilometers, making it one of the longest editions in the region.

We created motion graphics and 3D renderings to showcase the rally stages, delivering dynamic, and engaging content tailored for social media platforms.

Rapid Content Production

Because new videos needed to be released as the race progressed, we designed a flexible production system that allowed content to be updated, adapted, and delivered quickly throughout the event.
Visual Development

Working Within Constraints

This Instagram campaign was produced on a tight budget, requiring a creative and efficient approach to maximize impact while making the most of the available resources.

Rapid Content Production

Because new videos needed to be released as the race progressed, we designed a flexible production system that allowed content to be updated, adapted, and delivered quickly throughout the event.
Visual Development

Results

This is the point where we proudly present what we ended up with.