Richter Egészségváros
Commercial
Richter Egészségváros
3D Animation
Richter Egészségváros is a Hungarian health initiative launched in 2009 by Richter Gedeon Nyrt. It aims to promote health awareness and disease prevention across the country by offering free health screenings, consultations, and educational lectures to the public, encouraging proactive health management.
We managed the entire production process, including complete direction, concept ideation, character design, modeling, animation, rendering, and compositing, delivering a fully realized and cohesive final piece.
The Concept
The 3D animation introduces the programs of the Richter Health City event series through a fast-paced visual journey inspired by the movement and energy of a racing drone. This dynamic approach helps present information in an engaging and memorable way while maintaining a sense of momentum throughout the film.
Character Design
We explored multiple character design directions before settling on a stylized low-poly approach that perfectly matched the project's clean and healthy tone. The final characters featured tall, slender proportions, giving them a distinctive and memorable visual identity.
Dynamic Storytelling
To keep the film engaging while remaining clear and informative, we used dynamic, drone-inspired camera movements. This approach added energy, rhythm, and a sense of continuous motion, helping guide the viewer through the story while maintaining clarity.
Festival Selection
We were delighted when the film was selected for the Applied Animation – Information Programme category at KAFF 2023. Having the project recognized by one of Hungary's most respected animation festivals was a rewarding milestone for the team.
Results
This is the point where we proudly present what we ended up with.
