2023 World Athletics Championships
Event Visuals
2023 World Athletics Championships
2D Animation
The 2023 World Athletics Championships, held in Budapest, Hungary, showcased the pinnacle of human speed, strength, and endurance, uniting over 2,100 athletes from 195 countries.
Celebrating the essence of track and field, the event featured standout performances, including Noah Lyles’s double gold in the 100m and 200m, Sha'Carri Richardson's record-breaking 100m win, and Faith Kipyegon's historic 1500m-5000m double.
Mascot Development
We designed a world-class mascot from the ground up, carefully considering character design, personality, visual appeal, and cultural factors to create a figure capable of connecting with audiences around the world.
Event Experiences
Design Direction
Our task was to create a visual identity that felt distinctly Hungarian while also capturing the energy, character, and spirit of the sport. Finding the right balance between national identity and athletic expression was a key part of the creative process.
Mascot Development
We designed a world-class mascot from the ground up, carefully considering character design, personality, visual appeal, and cultural factors to create a figure capable of connecting with audiences around the world.
Event Experiences
Results
We received overwhelmingly positive press reviews.
