GE Recruiting Commercial
Commercial
GE Recruiting Commercial
3D Animation
A high-tech-themed 360° and standard-format animated commercial showcasing GE’s cutting-edge technology and innovation, designed to encourage young talents to work there.
We conducted extensive R&D for the 360° commercial and managed the project as art director, director, and producer. Our responsibilities included 3D animation, compositing, and overseeing a seamless production process to deliver a visually immersive experience.
Creative Direction
Our goal was to create a visual world that reflected innovation, technology, and progress. The design language combined clean, futuristic aesthetics with dynamic motion to create an engaging experience that felt both modern and forward-looking.
Audience Experience
The 360° videos were showcased at a variety of events and exhibitions. To further increase engagement and immersion, we incorporated a hidden mini-game that challenged viewers to count the number of bugs appearing throughout the experience, encouraging them to pay closer attention to their surroundings.
Additional Formats
In addition to the immersive version, we created a traditional 16:9 format adaptation of the film. This allowed the content to be shared across a wider range of platforms and ensured that the story could be experienced outside of the original installation.
Premiere
Following its completion, the film premiered in cinemas across Hungary, allowing audiences around the country to experience the story on the big screen. At selected locations, the accompanying 360° experience was also showcased through VR headsets, offering viewers a more immersive way to explore the world of the film.
Results
This is the point where we proudly present what we ended up with.
