European Handball Championship
Commercial
EHF 2022 Promotion
Low poly animation
The European Handball Championship is a prestigious tournament that brings together Europe’s top national teams vying for the continental title. Organized by the European Handball Federation (EHF), it’s a celebration of handball at its finest. For the event, we created a one-minute, stylized animated promotional film.
We handled every aspect of the project – from direction and art direction to production and execution – dedicating extensive R&D to perfecting its distinctive low-poly aesthetic.
Backstory
At the time, we were exploring different low-poly visual styles when our long-term partner, the EHF, approached us with an exciting opportunity: to create a low-poly promotional animation for their upcoming events.
Concept Development
We had plenty of ideas for showcasing handball and highlighting its most exciting moments, but we also needed to weave in sightseeing and tourism elements without sacrificing the pace and dynamism of the animation.
Directing
Our goal was to make the film as action-packed as possible, using dynamic camera movements, energetic transitions, and motion graphics to maintain momentum throughout.
Scope
The one-minute commercial was only one piece of a much larger campaign. Alongside the main promo, we created numerous commercials, social media assets, and multiple language versions to support the event across different markets.
Results
This is the point where we proudly present what we ended up with.
